A Picture Says It All. My Photography & Creative Perspective on Content.

HDR photo of the Old Canal in Utrecht with the Winkel van Sinkel, historical bridge, and old warehouses, taken from street level.

Photography and Storytelling: Visual Power in Every Photo – Photography That Tells Stories for Content and Creation

If you stop talking for a moment and simply look — that’s when it truly begins. Photography isn’t just a hobby for me; it’s a way of seeing. It sharpens my eye for detail, timing, and atmosphere. That mindset flows through everything I create — from social media posts to blogs, from strategy to storytelling.

Why Photography Is More Than a Hobby to Me

In my work as a content creator and social media strategist, visuals are all about experience. For blog articles, I occasionally use AI-generated visuals that align with the story I want to tell. I write the prompts myself, tailored to fit the tone and theme of each post.

HDR Photography: Balancing Light and Shadow

But on this page, I’ll show you my own photography — images that I’ve captured, often with a preference for HDR photography. These are images with a wide dynamic range, where light and dark come together to tell a powerful story. My photos form the foundation of how I view content and visual storytelling. And that creative perspective is something I bring into every project.

Image and Text: Always Connected A good image speaks without words. And that’s exactly what forms the foundation for content that resonates. Whether it’s a photo for Instagram, the visual power of a campaign, or a blog article that begins with a striking header image — the image creates the first impression. Here, I share a selection of my own photography — a changing series of images that inspire me and feed my work as a content creator and social media strategist. I recommend keeping an eye on my blogs, as I’ll occasionally add one of my own photos as a hero image to give you an impression of my work.

This hero is the Old Canal in Utrecht in HDR

And this is exactly what you see in my photography — images that don’t just show, but also tell. Just like the photo of the Old Canal in Utrecht, which I’m happy to share with you here.

Why this image?

Old Canal – Just before the Bridge at the Winkel van Sinkel

I took this photo at street level, exactly at the point on the Old Canal where the city seems to take a deep breath and bends. To your right: the imposing facade of the Winkel van Sinkel — once a kind of Bijenkorf avant la lettre, now a place where you drink cappuccinos under chandeliers that have seen more than they let on. To your right: the imposing facade of the Winkel van Sinkel — once a kind of Bijenkorf avant la lettre, now a place for cappuccinos under chandeliers that have seen more than they let on.

To your left: old warehouses with those characteristic Utrecht shutters. No trendy lofts back then, but wharf cellars filled with barrels, crates, and boxes. Workplaces for laborers, craftsmen, and traders who kept the city running. Now, galleries and design shops occupy the space.

Iwan Koenderman and his creative approach to content and photography

And then there’s the bridge itself. A graceful stone arch, full of age, full of history. If you look under the bridge, you see the water gleaming as if it has something to hide. The wharf cellars on either side whisper stories of beer, tobacco, and perhaps a bit of smuggling here and there.

This part of the city is raw and real. It lives. It creaks. It smells of wet stone and fresh espresso. Utrecht at its purest — a mix of history, character, and a touch of defiance.

Hence this photo:

The Old Canal is unique to Utrecht

Why Am I Sharing This?

Because for me, image and text are never separate. A good photo isn’t just beautiful — it tells a story. And that story is exactly what content needs to truly stick. Curious how I can use my creative eye to help you as a freelancer, brand, or business? Let’s connect!

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