Iwan Koenderman

A Picture Says It All. My Photography & Creative Perspective on Content.

HDR photo of the Old Canal in Utrecht with the Winkel van Sinkel, historical bridge, and old warehouses, taken from street level.

Photography & Storytelling: Visual Power in Every Image

When you pause and truly look, it begins. Photography isn’t just a hobby for me, it’s a way of seeing, reflected in everything I create, from social media posts to blogs and storytelling.

Why Photography Is More Than a Hobby

Image is about experience. Sometimes I use AI-generated visuals, sometimes real photography, like the misty garden at Kasteel de Haar shown here.

Mystical misty garden at Castle de Haar, with sculpture and soft light

HDR Photography: Balancing Light and Shadow

On this page, I share my own photography, often with a preference for HDR. Light and shadow together create a powerful visual narrative.

Black-and-white HDR of the Oude Gracht, Utrecht, halos around the tree enhance the dramatic light.

HDR black-and-white photo of Oude Gracht, Utrecht, with dramatic light and tree halos

Image and Text: Always Connected

A strong image speaks without words. Whether for Instagram, a campaign, or a blog header, visuals shape the first impression.

Here, I share a selection of my photography, evolving images that inspire me and influence my work as a content creator.

Hero Image: The Oude Gracht in HDR, Why This Shot?

Old Canal, Just before the Bridge at the Winkel van Sinkel

I took this photo at street level, exactly at the point on the Old Canal where the city seems to take a deep breath and bends. To your right: the imposing facade of the Winkel van Sinkel, once a kind of Bijenkorf avant la lettre, now a place where you drink cappuccinos under chandeliers that have seen more than they let on. To your right: the imposing facade of the Winkel van Sinkel, once a kind of Bijenkorf avant la lettre, now a place for cappuccinos under chandeliers that have seen more than they let on.

To your left: old warehouses with those characteristic Utrecht shutters. No trendy lofts back then, but wharf cellars filled with barrels, crates, and boxes. Workplaces for laborers, craftsmen, and traders who kept the city running. Now, galleries and design shops occupy the space.

Iwan Koenderman and his creative approach to content and photography

Oude Gracht, A Place That Whispers

Raw, authentic, and full of character, the bridge, the shimmering water, and the wharf cellars seem to whisper their own stories.

That’s why I chose this image.

Orangerie in Parc Sanssouci, Potsdam — Perspective and Composition

Cropped view of the Orangerie, the staircase draws your eye upward. Subtle use of HDR and composition strengthens the sense of perspective.

Orangery in Parc Sanssouci, Potsdam – the stairs lead your eye upward

The lighting was challenging, and the greenery moved gently in the wind, enhancing the almost mystical atmosphere.

Why this image?

Yet this gives the whole scene a mystical atmosphere, which I find comparable to the mood in Carel Willink’s paintings.

For Instagram, I made a crop to draw attention to the perspective and better highlight the focal point of the photo.

Crop of the Orangery in Parc Sanssouci, Potsdam – the stairs guide your eye upward.
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