Who is Iwan Koenderman?
I help driven entrepreneurs become visible with content that resonates and delivers results — strategic, clear, and in their own voice. This way, you attract the right clients and build freedom on your own terms.
Strategy for idea-rich entrepreneurs
Full of ideas but struggling to express them clearly? I filter, structure, and translate your raw input into a clear, thoughtful strategy and message.
Analytical thinking as a strength
With a background in chemistry (Wageningen University), I break down complex challenges into manageable parts. I work methodically and always aim for the most effective approach.
Clear copy for complex topics
You have the expertise, but not always the time or words to share it. I listen, ask the right questions, and translate your message into sharp, persuasive, and well-structured copy — from LinkedIn posts to web content and articles.
Experience with complex material
During my internship at the Chemistry Journal and as a secretary for standards committees, I learned to express complex topics clearly and concisely.
Communicating with real people
Three years as an energy advisor at Essent (BCC and MediaMarkt) taught me to truly connect, listen, and help with a clear and helpful story.
Content strategy and data-driven content that truly works
My approach doesn't stop at writing. I measure what works and adjust based on real data, so your content creates impact and delivers tangible results.
Measurement matters. I use analysis to refine strategy, ensuring your content isn’t just beautiful — it's impactful. I apply my analytical background in chemistry daily.
SEO-proof and technically proficient
I built my own website using Gatsby: fast, mobile-friendly, and SEO-proof. I know how to present your story online in a way that truly connects.
More than words: image and experience
In addition to content strategy, I also work as a photographer with a sharp eye for atmosphere, detail, and storytelling. Images can speak just as powerfully as words — together, they amplify your message. I share more about this on / my Photography and Storytelling page.
About me — in short
Creative and analytical. Loves strategic games, sharp copy, and compelling stories. Works methodically, with curiosity and great attention to detail.
Positioning
You could call me an online message coach — a blend of strategy, storytelling, and targeted communication. Not by the book, but exactly what you need.
Active in entrepreneurial networks
I believe in the power of connection. That’s why I’m actively involved in regional networks and initiatives, including:
I am the ambassador for the province of Utrecht for the Entrepreneurs Club Netherlands.
And I am active member of the BNI core group “Groot Utrecht is having lunch”.
Networking keeps me sharp, inspires me, and creates meaningful cross-pollination between entrepreneurs.
Iwan Koenderman | Online message coach, social media coach, online profiler, blogger, and photographer. Keywords: creative, analytical, determined.
