Book now, start with:
● a clear message;
● your social posts
● your expert status claim;
Get my free e-book with the 5 phases to get more clients on social media through online marketing, using your message, content creation, and planning.
Click to watch my video (even if you only see a white space).
Yes, your website is finally online. You're keeping a close eye on your mailbox. You're all set for those clients. You've already managed to get some orders through networking and phone calls, but you'd like to have more. You're hoping for long-term continuity. But it's eerily quiet. Your website is hardly being viewed and almost no one is reacting to your social media profiles. Only nice messages from friends and family. It's time to change your strategy.
I help creative entrepreneurs and entrepreneurs who work with people to make their message as concrete and clear as possible, based on their passion, the 'why' behind what they do, and the value they can deliver to their clients
So that they can use it when creating and planning messages and texts on their social media and website. I can assist with writing the posts, or I can fully take over the task if they already have a clear idea.
This allows them to become visible to their ideal client and, as a result, work towards sustainable long-term revenue.
Do you recognize yourself in this?
You cannot distinguish yourself from others and be authentic, unique, and relevant if your message is unclear and your 'why', your reason for doing it and your pasion does not resonate in that message.
I hear you, you are not alone.
I'm Iwan Koenderman and I see this with so many of my clients.
Hence my programs you can start right away. To make sure that your clients can always find you (online).
Everyone is now online and you want to be present where your clients are. Online marketing also offers a nice backup in case offline doesn't work out. Additionally, online marketing is something where you have the most control in your own hands. You are the one who takes charge of content creation and planning. Therefore, make sure you are always visible online with a clear message and 'why', so that your ideal client can find you. This idea of the 'why' comes from Simon Sinek, author of the book 'Start With Why' and an inspiring speaker. According to him, strong brands and leaders always act from their 'why'
Want to attract more clients? Build a strong online presence!
I’m here to help you make small changes to use your website and social media effectively. Discover how to reach your ideal client with a clear website and inspiring content for:
or other social media channels
With a marketing strategy that truly suits you, build your expert status, gain social proof, and increase your visibility—all without taking up much time!
Do you want to be more visible online?

If your message is already clear, make an appointment with me so I can take care of writing the posts for you.
Shall we have a quick meeting to see how fast we can get a great post out there? I'm sure this will bring new opportunities for your business!
If it's not clear yet, no problem. You can start right away with one of my programs.
I can also help you with your online product or course
A step further is to turn your skills into an online product, like an online course. I can help you with that too, so you can earn money online by doing what you’re good at.
Are you an entrepreneur, a creative business owner, or someone who works with people? A photographer, an appointment setter, a coach, or any type of entrepreneur? Claim your free consultation now!
Accelerate your growth with authentic visibility
Do you think more peace, happiness, balance, or freedom is out of reach? As an entrepreneur, you attract the right clients by truly showing who you are.
Authentic visibility on social media helps you connect with your audience without losing yoursel
As a social media coach, I guide entrepreneurs in developing a strategy that not only achieves business goals but also provides personal fulfillment. Together, we build an approach that tells your unique story and highlights your value, so you stand out, grow, and build a loyal community.
● Your growth is central with Social Media Mentorship.
● As a social media mentor, everything revolves around you. I help you clarify what your mission and goals are on social media, and how you can achieve them with my guidance. In a safe and supportive environment, I work with you to find solutions for your challenges.
●As your trusted confidant, I listen attentively and take your interests seriously. As a social media mentor, I am the push you need. No more excuses, but time for actions that align with your personal goals. This way, you can also experience happiness and success. No more excuses, just action to achieve your personal goals. Together, we ensure that you are (online) visible and experience success.
Hi, I'm Iwan Koenderman — Visual Creative, Content Creator, and AI Consultant.
With my passion for visual storytelling, content creation, and smart AI tools, I help entrepreneurs stand out, increase their online visibility, and grow successfully.
Curious what I can do for your business? Read more about me here!
Filip Lindström, vagus nerve and the nervous system
Marlies Spijkerboer

→ Click to watch this video by Astrid Schoonderbeek about Iwan Koenderman (even if you only see a white space).
1. Download the free E-book with blueprint in 5 phases to get clients online; Get an overview.
2. Choose the program and make an appointment with me without obligation.
3. Be proud of yourself for building a successful business with more sales.
I wrote a free e-book in which I explain the 5 phases of social selling

Make an appointment so that you can start:
Every ambitious entrepreneur needs a social media coach and mentor—because you want to see quick, concrete, and lasting results on your platforms.
1. You set goals that inspire you.
Social media coaching helps you clarify, define, and achieve your goals, creating the right content that aligns with your personal values and brand identity.
2. You set priorities and make targeted choices
A social media coach provides you with the insights and tools to set priorities and make choices that lead to both business and online success
3. You have focus and balance.
As a sounding board and mentor, a coach helps you keep your strategy on track and achieve your goals on the right platform.
1. You’re not in your online flow.
You remain stuck and aren't leveraging the full potential of social media. Meanwhile, you really want to inspire your followers and see results
2. You keep going in circles without a sparring partner.
Without a sparring partner, you miss perspective and the insights needed to tackle challenges and break through.
3. You lack balance between strategy and creativity
You struggle to find focus and feel overwhelmed, even though you know that a clear strategy and balanced content planning are the keys.
Every morning, rise up and focus solely on what truly propels you forward.
I am an dedicated online business coach, who can help you clearly define your passion, mission, your why and message for doing business. So you can use this as the basis for your social media strategy and online marketing
Social selling involves sharing valuable information on social media from your authentic message, arousing curiosity among prospects. This can lead to trust, brand awareness, and increased sales. The goal is to attract customers to you and create ambassadors. We actually did this unconsciously with our family business.
As a partner in a family business that produces handmade lampshades, with a background in building websites and social media, I saw that customers found their way to us even in times of crisis. That's because we posted information about our work and methodology online. They were amazed and happy that we could help them. Price was not even an issue for them, but visibility on the internet was! I took online marketing into my own hands to find answers to my own working solution in online visibility and social media. My research and work turned into helping others do the same. And now I can share that with the world as a business coach and social media coach, starting with you!!
Just before corona I started my own company. With another business plan. I offered support to entrepreneurs on social media and with websites. At that time there were still network events that you could visit, but that soon ended. During corona I made a switch to the online coaching business. For this I have created a completely new website with Gatsby. To be found organically, it is completely SEO proof and it loads quickly on mobile. And of course I was forced to find clients on social media through content creation and content planning.
You sell yourself with a message that clearly incorporates your passion and why you do it. This why refers to Simon Sinek's. He says that strong leaders and brands always act from their why, the why they do something. You present yourself as a strong personal brand. You let that message be heard in your content creation, content planning and your online marketing. So that you gain the respect and trust of the expert that you are. So you claim your expert status on social media through content creation and content planning. And get more customers that way.

As a social media mentor, I help you communicate your message clearly, confidently, and authentically. You'll learn how to build strategic visibility, earn trust, and attract the right clients — the ones who truly align with you.
Are you looking for more peace, balance, and fulfillment in your work? With a social mentor, you’ll develop a strategy that truly reflects who you are and what matters most to you. This way, you attract the right clients from your own strengths and become visible online in a way that genuinely suits you.
During the mentorship, we’ll focus on your goals together. Drawing from my experience as an entrepreneur and social media advisor, I’ll help you create a strategy that highlights your passion and the story behind your business. This approach resonates with your ideal clients and establishes you as an expert in your own authentic way. Together, we’ll build an online presence that not only attracts clients but also fosters lasting relationships and greater financial freedom.
It gives you clear insight into who you are as an entrepreneur, what makes you unique, and how to express that authentically. This helps you build a strong brand and attract clients who truly align with you.
Social mentorship creates space for both personal and business growth. You’ll learn to recognize and seize opportunities, craft a story that reflects who you are, and make a lasting impact by connecting with your ideal audience in a genuine way.
A social media mentor can provide you with valuable guidance, but your commitment and willingness to take steps are essential. Mentorship only works when you are actively willing to make choices and open to advice to achieve your goals. Without this involvement, a program may yield little results. A mentor helps you move towards more profit, freedom, and enjoyment in your work, but success comes only if you are ready to implement this change.
If you're genuinely open to growth — both personal and professional — mentorship can lead to more freedom, fulfillment, and sustainable success. Still unsure if it’s right for you? Feel free to book a free discovery call to explore the possibilities.
The “Why” comes from Simon Sinek’s Golden Circle model. It’s about your deeper purpose and motivation — your reason for doing what you do. Strong brands and leaders always start with their Why, then move to the How and What. On social media, leading with your Why helps you connect authentically and attract the right audience.
Yes! By showing up authentically and sharing relevant content, you build trust and credibility. Consistency and passion help you attract aligned clients who feel connected to your message — and are ready to work with you.