Iwan Koenderman
Improve your SEO with these web tips
January 11, 2025
Iwan Koenderman
I haven’t posted on LinkedIn for almost three months. Actually, that’s a bit of a sin, but it couldn’t be helped. Consistent posting is important for your online visibility, so people know who you are.
Recently, I had a great conversation with a friend, a social media marketing entrepreneur. She gave me a few valuable tips to improve my website’s SEO. A well-optimized website also contributes to a strong online presence. As a result, I had to prioritize and make choices about how to spend my time.
Her tips were:
✅ Turn my one-pager into a multi-page website. ✅ Add a blog page. ✅ Change the colors of my buttons.
While I knew that a one-pager is not always optimal for SEO, I found it logical and easy to navigate. However, a one-pager can sometimes have limitations when it comes to targeting multiple keywords and topics. That’s why I decided to make the switch to a multi-page website, which allows me to target more specific SEO opportunities.
Technical challenges
My website is built with Gatsby, a React-based framework, not WordPress. This posed some technical challenges. But after some trial and error, I finally succeeded! My website now has multiple pages, which is beneficial for SEO.
Why is this important? Simply put, Google can better understand your website when it’s clearly organized across multiple pages. Each page can target a specific keyword or topic, increasing the chances of ranking higher in search results.
The importance of a blog
A blog is a powerful SEO tool. On a multi-page website, you can regularly publish new blog posts. This not only adds more content but also increases the likelihood that search engines will crawl your website more often. A blog can also help establish authority in your field. With this first blog post, I hope to share valuable insights with you.
Buttons and conversions
Lastly, I’ve changed the colors of my buttons. Previously, they were bright orange, but I hope the new colors are more attractive and encourage more clicks. Color plays a significant role in user behavior: it triggers emotions and associations that can influence users’ actions.
I’m looking forward to hearing your feedback! What do you think of my new website and the improvements I’ve made? Let me know via my socials or by email.