Why Social Media Posts Don’t Attract Clients

February 25, 2025

Iwan Koenderman

Many entrepreneurs post regularly on social media but get little response. How do you create content that actually attracts clients?

Sound familiar? "I post on social media all the time, but I barely get any engagement…" Does that ring a bell? You put time and energy into your content, but it feels like you're talking to a wall. No responses, no interaction—and worst of all, no clients.

Meanwhile, you see others succeeding on social media. What are they doing differently?

The secret behind successful social selling

The answer is social selling—but not in the way you might think. It’s not about pushy sales tactics; it’s about authenticity, building relationships, and earning trust. Because let’s be honest—would you rather buy from a stranger or from someone you know and trust?

Yet, this is where many people go wrong:

• ❌ "I post, but no one responds."
• ❌ "People like my posts, but they don’t buy."
• ❌ "I don’t know what to post."

The 3 keys to social selling

Social selling only works when you get these three things right:

• ✅ Becoming visible – How do you ensure the right people see your content? Just posting isn’t enough; you need to actively engage and position yourself strategically in your niche.

• ✅ Building trust – People buy from people. How do you establish yourself as an expert? By consistently sharing valuable and relatable content that addresses your audience’s challenges.

• ✅ Turning followers into loyal clienst with the right strategy – If you want content that generates not just engagement but actual sales, you need a smart approach with clear calls to action that guide your audience step by step.

The common trap many entrepreneurs fall into

Many entrepreneurs assume their message is clear, but they forget that their clients don’t have the same knowledge. This is called the "curse of knowledge"—you’re so familiar with your field that you assume others automatically understand your insights.

An example: Let’s say you sell handmade jewelry and post: "Gemstones enhance your energy."

To you, that makes perfect sense, but a potential customer might think: "How does that work? Which stone is right for me?"

Make it more concrete: "Curious which gemstone matches your energy? Here are three popular choices and their benefits!"

See the difference? The clearer and more specific your message, the faster your audience understands and takes action.

Make social media work for you

Posting without a strategy is like shooting in the dark—you’ll rarely hit the target. Want social media to actually grow your business?

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