Iwan Koenderman – Content & Visibility

I help entrepreneurs become visible with content that connects and delivers results. As an online business coach and social media mentor, I translate their passion, mission, and 'why' into a strategy and content that attracts clients who truly fit them. This way, they build a strong personal brand and freedom on their own terms.

Full of ideas but struggling to express them clearly? I filter, structure, and translate your raw input into a clear, thoughtful strategy and message.

With a background in chemistry (Wageningen University), I break down complex challenges into manageable parts. I work methodically and always aim for the most effective approach.

You have the expertise, but not always the time or words to share it. I listen, ask the right questions, and translate your message into sharp, persuasive, and well-structured copy, from LinkedIn posts to web content and articles.

During my internship at the Chemistry Journal and as a secretary for standards committees, I learned to express complex topics clearly and concisely.

Fourteen years happily working in our family business, making custom lampshades for interior designers, hospitality, and private clients. Sometimes small, sometimes impressive pieces three or four meters in diameter.

By sharing information online about our work and process, clients found us even during crisis periods.

After to that, I spent several years in retail sales and cold calling, learning how to genuinely connect with strangers, build trust, and communicate persuasively.

I now leverage this experience to help entrepreneurs become visible — both online and offline — through authentic communication that resonates and drives results.

Just before COVID, I started my own company, initially with a different business plan: supporting entrepreneurs on social media and websites.

At that time, there were still networking events, which quickly disappeared. During COVID, I pivoted to online coaching.

I built a completely new website in Gatsby, fully SEO optimized and mobile-friendly to ensure organic visibility.

Naturally, I had to find clients through content creation and planning on social media myself.

I took online marketing into my own hands to find answers through my own working solution for online visibility and social media.

My research and work evolved into helping others do the same. Now I share this as a business and social media coach, starting with you!

My approach doesn't stop at writing. I measure what works and adjust based on real data, so your content creates impact and delivers tangible results.

Measurement matters. I use analysis to refine strategy, ensuring your content isn’t just beautiful — it's impactful. I apply my analytical background in chemistry daily.

I built my own website using Gatsby: fast, mobile-friendly, and SEO-proof. I know how to present your story online in a way that truly connects.

In addition to content strategy, I also work as a photographer with a sharp eye for atmosphere, detail, and storytelling. Images can speak just as powerfully as words — together, they amplify your message. I share more about this on / my Photography and Storytelling page.